This article was originally written on our digital marketing agency website at Third River Marketing;
As we make the final push to reach our goals for 2015, it is only natural to begin looking forward to 2016. Many business owners and managers take time to plan and set goals, and rightly so. If you want to grow your business and be more profitable in 2016, there are essentially 5 different broad strategies in any business. Brad Sugars, in his book Instant Cashflow, calls this the Business Chassis.
As you sit down and plan for 2016, here is some food for thought and ideas for you and your team to dig into. This is not a one-hour process. I plan to take 2 full days with my team to evaluate where we’ve been in 2015 and forecast and plan for 2016.
The Business Chassis
- Generate more leads
- Increase your sales conversion rate
- Increase the buying frequency (the average number of times a customer / client / patient buys from you during the year)
- Increase the average transaction amount
- Increase your average profit margin
How do you plan to grow your green-industry business in 2016? We’d love to hear from you.