Marketing Audit General QuestionsHow long have you had your current web site?> 1 year2-3 years4-5 years5+ yearsI don't have a current web siteDo you update your web site on a regular basis?NoYesWhat other types of marketing and advertising are you currently doing? Web site Yellow pages Radio "Daily Deals" TV Newspaper Pay-per-click Search engine optimization Blogging Social Media Networking groups Direct mail Sponsorships Outdoor / Billboards Other What are some of your biggest marketing challenges?How much do you invest in marketing activities each month?$0<$1000$1000-2500$2500-5000$5000+Have you ever checked out online reviews of restaurants and hotels prior to going out for dinner or taking a trip?NoYesHave you ever checked out the online reviews that have been written about your company?NoYesWhat type of reputation does your company currently have online?Poor Reputation (poor overall reputation score)No Reputation (online reviews were not easily found)Good Reputation (good overall reputation score)5 Star Reputation (glowing reviews)Have you ever checked out reviews online of your competitors?NoYesReputation MarketingIn this world we live in it is so easy for anybody to write some sort of comment or review online about your business, and it might be either positive or negative, or even true or false. Do you know what over 50% of consumers say is the first thing they do BEFORE they consider doing business with you? If you said “Google” you … you are absolutely correct. They are researching your reputation and what other people are saying about you. That’s why being proactive about your online reputation is the foundational step of all your marketing efforts.Do you have a proactive system for gathering feedback and reviews from your clients / patients?NoYesIf yes, what are you currently doing to systematically gather reviews?Action Plan: Start Gathering Reviews (Select Option Below)Branded Review EngineReview Engine + Social Media SyndicationReview Engine + Social Media Syndication + Web Site SyndicationOur review engine makes it easy to proactively gather reviews from your clients/patients and promote your reputation on social media sites and around the web. Benefits include:* Builds more trust in your business* Converts more prospects into paying clients/patientsOur Review Engine comes with the following features:* Easy to use, one-stop review gathering system* Complete control over how you publish reviews* Negative reviews become a customer service opportunity* You receive an email immediately when someone leaves a review* Reviewers also receive an automated email thanking them for leaving a review* Easy ways to ask for reviews* You can also easily ask for reviews directly on other popular 3rd party review sites such as Google+Local or Yelp* No competing company listings or adsOptions:* Branded Review Engine Only* Branded Review Engine, plus automatically share your reviews (syndicate) on social media sites like Facebook & Twitter* Branded Review Engine, Social Media Syndication, plus automatically syndicate your reviews into your web site. Put your "testimonials" page on autopilot! As a bonus, we include 1000 "Review Ignitor Cards" to hand out to your clients/patients after doing business with them. Here is an example of a branded review engine of one of our clients in the HVAC industry;Do you have a system for monitoring what is being said about your business on the web and social media?NoYesAction Plan: Begin Monitoring Your Reputation (Select Option Below)Monthly Reputation Monitoring ReportsWeekly Reputation Monitoring Reports + Social Mentions + AlertsDo you have a system for getting testimonials of your clients/patients and/or local community leaders and capturing them on video?NoYesWhile written reviews are fantastic, getting your raving fans to give glowing praise on video can build even more trust. Potential clients/patients see it as an authority statement and endorsement for your company. Action Plan: Create Video Testimonials & Endorsements (Select Option Below)One reputation video per monthOne reputation video per quarterOne endorsement/testimonial (on-camera interview) video per monthOne endorsement/testimonial (on-camera interview) video per quarterGetting reviews and endorsements on video can be very powerful in a number of ways:Benefits include:* Instant trust when viewed by a prospective client/patient* Search engine visibility. We optimize each video so it is easily found by someone searching for your name or company.We have two video options:* Basic reputation video: We take one (or several) of your reviews, add pictures and music, along with a call to action and produce an online video for you.* Endorsement video: We will work with a videographer to capture an in-person interview of one of your raving fans or trusted community member. We will then edit and produce the video for you and optimize to be found online. * As a bonus, both of these plans include a branded YouTube channel that we create for you and load your videos to. Do you have a Facebook and Twitter page for your business?NoYesSocial media profiles are another important step to building trust in today's reputation economy. Action Plan: Create Social Profiles For Your Business (Select Option Below)Branded Facebook & Twitter PagesBranded Facebook & Twitter Pages + Social Ignitor CardsWe'll setup a Facebook Timeline page for your business. We'll be happy to make you an admin of it if you have a personal Facebook profile. We'll optimize it for your location and company. Then we'll setup your Twitter profile with your logo. Benefits Include:* Increased credibility: One of the first things that people do when researching is to look for social media sites.* Increased search visibility: Social media profiles rank well when setup properly and provide great visibility in searches for your company.* Serves as a foundation to your social media marketing efforts. Options:* Branded Facebook & Twitter profiles designed to complement your brand.* Branded Facebook & Twitter + Social Ignitor Cards: We design and provide you with custom "Social Ignitor Cards" that you can hand out to ignite your social media fan base.Reach MarketingThe basic idea with Reach is that more people know about your business today than yesterday. Have you claimed and optimized your Google+Local listing? NoYesGoogle+Local is the most important directory on the web. Claiming and optimizing your listing is a critical step to being found by your prospective clients/patients. Action Plan: Setup & Optimize Google+ Local & Other Citations (Select Option Below)Claim & Optimize Google+LocalGoogle+Local + Yelp, Yahoo, Bing, & FoursquareGoogle+Local, Yelp, Bing, Yahoo, Foursquare + 25+ Other Directories & Citations Benefits include:* More exposure in desktop and mobile searches* Placement in Google maps. While it is free to claim your listing, it takes patience and special knowledge to maximize your efforts.We optimize Google+Local using the following features:* Proper use of business name, address, and phone number* Proper description of your business that ties into your other online marketing* Careful selection of keywords and categories* Addition of keyword rich photos and videos* Ability to offer deals, which show up especially well in mobile searches* ... and more special sauce* In addition, we can also make sure that your business is properly listed in other important local directories as well. These are also known as citations and can become important ranking factors for your web site and is very important to your overall online reputation.Options:* Claim & Optimize Google+Local* Google+Local + Yelp, Yahoo, Bing, & Foursquare* Google+Local, Yelp, Bing, Yahoo, Foursquare + 25+ Other Directories & Citations. We generally will look for 2-3 industry specific citations for you as well to make sure you are listed in important industry directories. Does your web site rank well in the search engines for your preferred keywords?NoYesAction Plan: Local SEO Campaign (Select Option Below)Local SEO: 5 KeywordsLocal SEO: 8 KeywordsLocal SEO: 20 KeywordsSmall business search engine optimization helps your website organically rank higher for your industry's top search terms. This helps you get more visitors and better qualified leads through your website. SEO is very effective but it’s one of the most misunderstood aspects of online marketing.We leverage technology to work as accurately as possible within the confines of the Google sandbox - known as white hat SEO. Minimum 3 month commitmentAction Plan: Pay-per-click campaign (Select Option Below)Starter (100 PPC Credits)Plus (500 PPC Credits)Pro (1000 PPC Credits)If you need a boost in the search engines, using pay-per-click can provide immediate impact. We can have you on the top of page one in the sponsored listings in no time. We handle everything including creating and setting up the ads, reporting, and maintenance. Do you have a professional, modern and clean web site that you can edit regularly, integrates well with social media, and has a clear and direct call to action?NoYesAction Plan: Professional Web Site (Select Option Below)Customized Industry SiteCustom Designed Web SiteCustom Designed Web Site + Done-For-You SupportHaving a professional, modern web site that is well designed and optimized for the search engines and social media is a great way to build your reputation and reach. It becomes the hub of all of your marketing efforts. We build all of our web sites in WordPress, a leading content management system that is easy to use and the search engines love. Options include:* Industry template web site: We have created professional and modern templates for certain industries, including Landscaping, Remodeling, and Builders that are great looking and effective, but also very affordable. We incorporate your logo into the design, customize your contact information, and optimize it for your location. It comes with industry-rich content. Includes hosting and training on how to make content changes.* Custom designed web site: We can create a custom designed web site just for you. Our customers love the results they get with our custom designed sites. Includes hosting and training on how to make content changes. * Custom designed web site as described above, but we take care of content changes for you and let you focus on what you do best. Includes hosting. Is your web site mobile friendly?NoYesThe use of smart phones and mobile devices are exploding. Action Plan: Create Mobile Friendly Web SiteMobile Friendly Web SiteDo you have an active Social Media Marketing strategy?NoYesSocial media marketing is a fantastic way to reach out to new clients and engage with them to drive more customers to your door. Action Plan: Create an active social media marketing strategyCustom Facebook & Twitter Social Media CampaignCustom Facebook, Twitter, & Pinterest Social Media CampaignWe'll design and conduct a custom social media campaign specifically for your company. It will include a combination of blog posts, social media posts, engagement activities, and pictures. Resell MarketingOnce you’ve made all this effort to build a good reputation and reach out to more and more potential customers to grow your business, you want to increase the lifetime revenue that you get from each customer by upselling, crossselling, and reselling. In other words, make it easy to buy from you again and be proactive about it. Is your staff trained in identifying and offering up-sell, cross-sell and down-sell opportunities?NoYesDo you have an email newsletter?NoYesDo you have a systematic method to reach out to your customers with new products, services, or special deals?NoYesAction Plan: Special Offers & Newsletter (Select Option Below)Special Offers on Review EngineSpecial Offers + Branded Newsletter OptinSpecial Offers + Branded Newsletter Optin + Special Deals FeedReferral MarketingIf you do all of these things right and doing a great job taking care of your customers, you will have the opportunity to create more buzz about your company and generate more referrals than ever. You’ll want to have referral systems in place that makes it easy for your raving fans to spread the word about you. This is what you want – positive word-of-mouth marketing – it’s the most effective form of marketing that there is. Do you have someone working on the marketing of your business that has training in marketing?NoYesIs this person spending at least 50% of their time on marketing activities?NoYesDo you have a systematic way to generate referrals?NoYesAction Plan: Create Referral Program (Select Option Below)Customized 12 month email autoresponder referral campaignCustomized 12 month greeting card referral campaign **Having a structured referral program to systematically keep your name in front of your clients / patients and ASK for referrals is a great way to build your business. Word-of-mouth marketing is still THE most important source of new business for most small and medium sized businesses. Options:* We'll design and setup a 12 month email autoresponder campaign that will go out to your email list. * We'll design and setup a 12 month greeting card campaign that you can use in a SendOutCards ** account to send greeting cards to your clients/patients.** A SendOutCards.com account is required. Postage and greeting card cost is extra and billed directly from SendOutCards. General MarketingDo you know the average lifetime value of your clients?NoYesWe created whirLocal to help local businesses stand out in the marketplace. The system is designed to make it easy to build a positive online reputation via real customer reviews and promote that reputation on social media sites and around the web. The benefit to you as a local business is that you can dramatically improve the trust in your business, how you generate new leads and referrals, and turn more prospects into paying clients. Suggested Monthly Investment: $0.00 Company InformationName* First Last Company*Email* Phone*Website* Suggested Monthly Investment $0.00 This is the program we would suggest for your monthly investment. We also typically charge 1.5x your monthly investment as a setup fee, which includes your first month.