There are typically hundreds of websites that contain information about your business, including online directories, review sites, search engines, social media sites, and more. The challenge is that the information that these sites have about you, including your business name, address, phone number, and website, are often wrong or inconsistent. While there are major things, such as address, phone number, and website, that could cause customers not to be able to get in touch with you if they are wrong, there are also lots of little things that can make a big difference in your overall online presence. Even inconsistencies in the way street is spelled, i.e. street vs. ST, can make an impact.
This is why we help you manage your local listings and get found everywhere with our Local Listing Presence Builder system, included in all of our core packages. In the US, there are four major data aggregators that power the web:
- and Factual
Over 300 major search sites query these providers for information, including search engines, online directories, review sites, navigation systems and more. If these four major data providers have incorrect listing information — name, address, phone number or any other detail (such as website URL) — those errors will then be disseminated all over the web, causing poor search ranking, as well as a loss of customers and revenue.
Recent studies have shown that over 73% of customers lose trust in a brand when their listing information is incorrect. Trying to keep these all-important local business listings accurate by manually entering information is extremely tedious and time consuming, and best left to professionals. Listing distribution is an economical alternative, easy to use and makes accurate listing data available to potentially hundreds of online directories and listing sites. This is great for helping to improve your local search rank and overall reach. Listing Presence Builder sends your accurate business data to all four of the major data providers, helping correct business information on existing listings and create new listings where they don’t exist.